BrainTaza Team

In this article, a brief overview of performance marketing and types of performance marketing. We will also include tips for creating a performance marketing strategy.

What is Performance Marketing?

Performance marketing is a strategy that aims to increase the number of leads generated by the initiative, and thus drive greater revenues for the organization. Performance marketing is a type of digital marketing that focuses on measurable results, user acquisition, and engagement.

It helps businesses make more sales, increase customer loyalty and improve brand awareness. The goal is to create a positive brand experience for customers who come across your website or app, which will lead them to act on your offer.

Performance marketing for Mobile App or Web based business?

It is going to be a 100% app-based business in the upcoming years and will only use for app-based performance marketing. This includes mobile marketing agencies, mobile marketing platforms, and mobile marketing publishers. User acquisition and growth hacking have a direct connection with mobile performance marketing. Web-based performance marketing is considered affiliate marketing by agencies and publishers.

Performance Marketing vs Affiliate Marketing

There are two big differences between performance marketing and affiliate marketing. The first one is, performance marketing is used for app-based marketing only and affiliate marketing is used for app or web-based marketing. The second and most important difference is to look for the long-term business goals of the companies and agencies. Affiliate marketing has no long-term planning in the market.

It is based on the idea that marketers should be able to track and measure the success of their campaigns in order to optimize them for better performance. Performance marketing involves using various tactics such as search engine optimization, pay-per-click advertising, and affiliate marketing to drive traffic and conversions.

By tracking the performance of these tactics, marketers can identify which ones are working best and adjust their strategies accordingly. This allows them to maximize their return on investment while minimizing costs.

It is used to promote apps, websites, and other digital products. Performance marketing involves using various tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media campaigns, and more to drive traffic to a product or service.

Performance marketing is especially popular for mobile apps such as finance apps, gaming apps, and other types of Android and iOS applications.

It helps app developers acquire new users quickly while also optimizing their user acquisition costs. By leveraging performance marketing strategies, app developers can maximize their return on investment (ROI) from their user acquisition efforts.

Marketing Goals

Performance marketing is a method of selling to existing customers. It’s a way to engage with your customers, keep them happy, and grow your business with them. It is about creating, managing, and measuring campaigns that deliver real results for your business. Whether you’re looking for a boost in sales, more leads, or even just increased engagement, performance marketing can help you reach your goals.

Performance marketing is not a new concept. It has been around for more than a decade and is used by companies to achieve their goals. Performance marketing is different from traditional marketing in the sense that it focuses on the consumer rather than selling a product or service.

Different purposes of performance marketing:

  1. To increase sales of a specific product or service
  2. To improve the brand image of a company or its products/services
  3. To reduce customer acquisition costs (CACs)

It is a strategy that helps you reach your goals. Your goal can be to sell more of your products or services, grow your business, or increase the number of leads (purchases) you generate from your website.

Performance marketing has several components:

Measurement: To measure the success of your performance marketing efforts, you need to track how many people see your ads and click on them. This can be done through Google AdWords, Facebook Ads, and other digital tools.

Calls-to-action: These are the buttons or links on an ad that direct viewers to take a specific action — like downloading an app. A good call to action should be easy for consumers to understand and act upon. For example, if you’re selling software solutions, it’s better to say “Download Now” than “Sign Up.”

Email offers: You can also send emails based on what people do after seeing an ad through a program called retargeting. This allows you to follow up with users who have already shown interest in what you’re offering.

There is no doubt that performance marketing is a powerful way to reach your audience. However, it also has many drawbacks. One of the main drawbacks is that it can be expensive.

Another drawback is how difficult it can be for companies to measure their return on investment (ROI) from performance marketing campaigns. This can make it difficult for companies to determine whether their investment in performance marketing campaigns was worth it or not.

However, there are ways you can use performance marketing to boost your bottom line and reach your goals. Here are some tips:

  1. Know Your Audience: Before you start any campaign, you need to know who your target audience is so that you can tailor your message accordingly based on their needs and interests. You should also know what type of content works best for each segment of your audience (e.g., video vs text). Once you have this information, you can create a strategy that will help you reach as many people as possible with the right content at the right time!
  2. Measure Results: Without proper measurement, it’s nearly impossible to determine whether or not your efforts are effective or not.

The Benefits of Performance Marketing for Your Business

Performance marketing can be used for the following purposes:

Customer acquisition

Customer retention

Sales growth

Brand awareness and image building

Product launch and promotion

Brand awareness and image building

The benefits of performance marketing for your business are many:

  1. It can be an efficient way to reach new customers in an immediate way.
  2. You can track what works and what doesn’t and focus on improving your performance.
  3. The results of performance marketing campaigns are measurable, so you can see what works best for your business, which leads us to number 4…
  4. Performance marketing helps you stay ahead of the competition and increase brand awareness in a very cost-effective way!

Performance marketing is the strategy of using marketing tactics and tools to increase revenue and grow your business.

Performance marketing is a more strategic approach to marketing where you’re looking at the entire customer journey, not just how they found you.

It’s about understanding who your customers are, what they need, and how they want to get it. Performance marketers create content that engages with them on their terms, on their devices, and in their preferred channels.

Performance marketing is a term that refers to the practice of having your website or social media account share links with other sites in order to improve the performance of your website or social media profile.

different purposes of performance marketing:

  1. Improving search engine rankings
  2. Improving website traffic
  3. Increasing brand awareness and recognition
  4. Generating leads and sales

What Are the Different Types of Performance Marketing?

In performance marketing, the focus is on delivering great customer experiences. A company’s mission, vision, and values are all part of how it defines its brand personality. This can be an effective way to communicate to customers what makes your business unique.

The best performance marketing campaigns are based on a solid understanding of the customer journey, including how you can use technology to ensure that the experience is smooth and seamless for your customers when they interact with you.

Performance Marketing is the practice of using digital tools and methods to measure customer engagement and loyalty, as well as to create real-time marketing strategies for reaching highly engaged customers.

Measuring the effectiveness of your marketing campaigns to understand what types of messages work best within specific channels.

The most common types of performance marketing include:

Measurement: Tracking how well your campaigns are performing against KPIs; identifying what drives results across channels and devices.

Retargeting: Remarketing ads to people who have visited your site or app. However, haven’t yet converted.

Email nurturing: Sending emails based on past behavior or buying habits, such as those who signed up for a newsletter or purchased a product or service in the past three months.

What are the different types of performance marketing?

There are many different types of performance marketing. Here are some of them:

  1. Events: A corporate event or conference that is designed to engage employees and customers with a specific theme, topic, or message. For example, if your company sells nuts, you might have a conference on “nuts and health.”
  2. Advertising campaigns: These are usually targeted at specific audiences based on their demographics such as age, gender, and interests. For example, Facebook campaigns that target women between the ages of 18-34 might include an offer for free services or discounts if they sign up for an account using their birthday month.
  3. Social media campaigns: These are similar to advertising campaigns in that they target specific audiences by using demographic data about those people. Like advertising campaigns, social media campaigns can be either paid or unpaid depending on the type of content being used (e.g., video ads vs. text-based ads).
  4. Content marketing: Content marketing is all about creating high-quality content that resonates with prospects and customers so they’ll want to engage with it further (e.g., blogs, podcasts). This type of marketing strategy

There are many different types of performance marketing. In this article, we’ll discuss the different types of performance marketing and the pros and cons of each type of performance marketing.

  1. Product-Related Advertising

Product-related advertising consists of ads that promote the features and benefits of a product, service, or brand. For example, an ad for a specific product might feature a picture of a smiling child holding a toy car and may include text like “The best gift for your child.” This type of ad is also known as product-based advertising because it focuses on the features and benefits of a particular product.

  1. Branding-Related Advertising

Brand-related advertising is based on the idea that consumers make purchasing decisions based on how they feel about a particular brand or company’s image. For example, an ad campaign featuring celebrities wearing clothing with logos or emblems could be considered branding-related advertising because it’s designed to convey a positive image of that company’s products or services.

  1. Service-Related Advertising

Service-related advertising focuses on promoting specific services, such as legal services or financial planning services, rather than the products themselves. An example might be an ad campaign that promotes a particular law firm.

When it comes to building out your plan, there are a few things that should be considered:

  1. What type of data do you have available?
  2. What type of audience do you want to target?
  3. Goals for each campaign?

The best performance marketing platform for your business will depend on your goals.

If you want to grow your brand and get more leads, we recommend that you choose a platform that can help you achieve this goal through the use of social media.

If you already have a Facebook page, for example, and would like to promote it but don’t have the time or resources to manage it on your own, we recommend using a tool like Mention.

This tool allows you to track mentions of your brand name on other social networks and adjust your strategy accordingly.

Top App Marketing Tools

42matters – App Intelligence, On-demand app data, Bulk App Data, Track Apps

Sensor Tower – Store Intelligence, Usage Intelligence, Ad Intelligence, Consumer Intelligence, App Intelligence, Competitor Analysis, Co-Marketing Intelligence

Mobile Action – App Intelligence, ASO Intelligence, Market Intelligence, Ad Intelligence, SDK Intelligence

AppTweak – ASO Tools, Market Intelligence, Ad Intelligence, Reporting Studio, Review Management

AppTopia – ASO Tools, Market Intelligence, Ad Intelligence

AppRadar – Market Intelligence, Keyword Intelligence, ASO workflow, Ratings & Review Management, App Performance Tracking, Ad Performance Tracking, formerly App Annie – Store Intelligence, Usage Intelligence, Ad Intelligence, App Intelligence, ASO Intelligence,

AppFollow – Monitor app performance, Accelerate app growth, Engage with user reviews, Integrations Top Chart Rankings, Workflow Automation, Consoles Data Aggregator, Product Roadmaps, App Competitor Analysis

Appfigures – App Analytics, ASO Tools, App Intelligence, Manage App Reviews

Leanplum – User Data Management, Build Audiences, Enhance Engagement, Campaign Optimization, UI A/B Testing, Data Privacy, and Trust

Top Mobile Marketing Companies

There are more than 10 thousand companies working on app promotion and app marketing. It is a very difficult task to pick one and work.

The most difficult task is not to find the best one but to pick the right one based on experience and other important factors like background checks.

We recommend starting working with those agencies to at least have something to say on reviews and feedback.

What if the reviews and feedback from personally taken by the employee and publish them? 100% verified reviews and decision-making statements.

Here is the list of websites that provide top mobile marketing companies based on experience, reviews, and feedback.

Business of apps



Mobile App Daily

Influencer Marketing Hub

The Manifest

Design Rush

Good Firms