BrainTaza Team
In this article, we’ll take a look at some of the most popular performance marketing platforms. There are so many options out there and each one has different features and benefits to consider. We’ll also include few tips on choosing the right platform for your business.
Marketing software is an essential part of any digital marketing strategy. The set of tools and data to help you measure, monitor, and track campaign performance in real time. Performance marketing platforms are designed to help marketers focus on the results they want to achieve. This is the most difficult aspect of digital marketing. It’s the best option to skip this in the beginning in order to more focus on learning to find the best offers for you. This requires technical knowledge including adding some extra budget. The cost of setting up a tracking platform can go up to 25000$ if you choose to build a new one. What if we told you that it is not necessary to build a new one and you can work on 3rd party platform with more ease and cost-effective way?
You can track up to 40,000 thousand conversions and more in some cases. Platforms will help you to set up and meet technical needs in the beginning. Once you learn how to set up and track conversion you can follow the same steps to integrate with other platforms. Without this, you can face some issues in tracking performance & track conversion for an offer or campaign. It’s important to learn tracking for campaigns or offers in order to track conversions. As you know conversions have a direct relation with payouts.
FAQ for Marketing Software
What’s your budget? Performance marketing platforms range from free to very expensive and every business owner should be able to find a solution that fits within their budget. The best way to determine if a platform is worth it is by looking at its features and costs.
How does this platform work with other marketing channels? Some performance marketing platforms allow you to integrate with other types of marketing like social media, email, or direct mail campaigns; others will only support one type of campaign at a time. Always make sure that the platform supports all of your important channels so that you can easily measure results when they occur.
How easy is it to use? When evaluating performance marketing platforms, look at how easy they are to use — both on the front end (when someone signs up) and the back end (when they start using the service). Make sure that there aren’t too many steps involved in setting up.
There are many different options when it comes to performance marketing platforms. But how do you know which one is right for your business?
We’ll also go over their pros and cons so that you can find the best fit for your company.
Main Features
Create, measure, and track marketing campaigns with a single platform
Manage your data across multiple channels and platforms in one place
Manage your customer lifecycle from acquisition through cross-channel engagement
How do you choose the right performance marketing platform for your business?
The key to a successful performance marketing strategy is to think about how your customers are interacting with you and then create a plan that makes sure their experience is as good as it can be.
1. Affise
Affise is one of the fastest-growing saas platforms for advertisers, ad agencies, and ad networks. It has the best features and a support team to help you.
Capabilities – advanced targeting, real-time statistics, promo codes, commission tiers, short links, view-through attribution, QR codes tracking, zip code targeting, cross postback reports, advertisers account, full cycle tracking, events report, Whitelabel, revenue prediction, full API access, parallel tracking.
Key Features – Fraud prevention, Analytics, Reporting, Automation, Tracking, and Attribution.
Cost – If need the best platform for your business you need to pay $500 for 40k conversions and $800 for 50k conversions. The next billing plan is for $1500 with regular customer training sessions for team members.
Easy to use – The platform needs some technical knowledge to operate. However, the support team is available with documentation to enhance learning about the platform. You can ask the support team for a 14-day trial which can be extended up to 1 month in some cases.
2. Offer18
One of the best features of this platform is low investment and ease to use. It has two prices, one is unit base, and the other is conversion base. The platform is very popular in affiliate marketing and small agencies.
Capabilities – Mobile VAS, e-commerce, dating, Gaming, full cycle tracking, events report, Whitelabel, full API access.
Key Features – Anti-Fraud, Analytics, Automation, Tracking, and Personalized.
Cost – Start with a 14-day trial the best platform for your business. For affiliates, start with a $49 unit-based plan with 200,000 Units (Clicks + Conversions) where 1 unit = 1 click or 1 conversion. For an unlimited click plan, you need to pay $149 for 10,000 conversions and $349 for 40,000 conversions.
Easy to use – The platform needs basic technical knowledge to start with. However, the support team is available with documentation to enhance learning about the platform. You can ask the support team for a 14-day trial which can be extended up to 1 month in some cases.
3. Offershub
Offershub is one of the performance marketing platforms popular in ad networks and affiliate marketers. It has all features for pricing distribution and commission distribution both. It has two prices, one is for click base and the other is for conversions base. You can sign up for a free trial and start to click base pricing from $99 with 200K(Clicks + Impressions + Conversions Included), $159 with 1 million(Clicks + Impressions + Conversions Included), and $499 with 5 million(Clicks + Impressions + Conversions Included) respectively. For conversion base pricing, you can start a free trial with $259 with 10k conversions and $499 with 40k conversions.
4. Tune
Tune this costliest and one of the platforms used by big performance marketing companies and advertisers. One year contract will cost you $10788 with a million clicks per month. If you sign up for an advertiser account you will need to pay $7188 with one year contract for 500 conversions per month. For more use, you can go for a yearly contract of $18000 with 2500 conversions per month.