BrainTaza Team

In this article, you will learn about instagram and instagram content. Further, you will learn how to create enganing content and optimize for targeted audience.

What Is Instagram Platform?

Instagram is a unique platform for influencers to create content. You can create useful content for followers. It’s the most useful platform to build self-branding and create social impact. Most successful people use Instagram to connect with their followers. People also use Instagram to become influencers to earn money.

Instagram users

Instagram is globally accessible with the help of websites and apps(Instagram and Instagram Lite). According to Backlinko Instagram has 1.4 billion users worldwide. Instagram has 500 million daily active users.

Instagram vs Facebook

You should use Instagram for self-branding to create a positive impact. If you are planning to create similar content on Facebook please limit it. There is a huge difference between page building and profile building. Also, it will be more difficult to handle pages and profiles or just a single profile. Facebook has a limited impact on social networking because of more competition. Influencers are ready to build more content on Instagram than on Facebook. Facebook not influencing the influencers to build content on Facebook. This could be an internal policy to promote more Instagram. Also, Instagram has more control, features, and a positive impact on the social media platform.

Content Building

For content building, you should focus on your passion, knowledge & interest. You can also shortlist the top trending things to create global content. It is not important to create global content, you can also focus on content to create regional impact.

Quick Style Instagram Post – A Dance Group

Global Content

Global content is the key to success on social media networks. Creating more positive content for audiences with social issues can lead to the best results. Other Genres like dancing & comedy have the potential to reach global users. It’s not important to create competitive content for the audience. Content should be trending with original elements that have more impact on users.

A post by Art – a digital multimedia network for encouraging art and culture

Local or Regional Content

If you have good knowledge of local or regional issues or have similar skills to attract regional users you should focus on regional content. It is not important to follow global content all the time as you have no expertise or your content could be irrelevant to the global audience. What is more important is to have a positive impact on the content.

Carryminati an Indian roaster – Instagram Video Post

Cross Content

As you know you can create content for any country. You can also create content for those who are not living near you or you have no idea about them. In this way, you can try new content with your style or add your local flavor for positive results. Cross-country content is also beneficial when connecting to an audience and growing a network.

A video from dharmannstudio – a social message for Americans


You can create reels with the help of the Instagram app. It is quite famous these days and you can have success in the short term. You can create up to 90 seconds reels on Instagram. This is the maximum limit by Instagram for user content. It is a good idea to create some reels and check the audience’s behavior.

A reel by 1pafos – A Mexican Influencer


You can also create photo content with the help of the Instagram app. It’s important to learn here that new users should not create photo content in the beginning. As you are new there is nothing to add value to content because people don’t know you. It’s an Instagram feature just to engage followers so they unfollow you. It’s difficult to create content consistently for followers.

A post of a single photo by Kim Kardashian on Instagram

Analyze Top Profiles

You should take inspiration and start analyzing top profiles to understand goals and obstacles. Analyze the profiles from the first reels and see how they create content for followers. You can also search Google and watch some videos with a positive mindset to create an environment for content. 

Work From Scratch

You should start from zero or scratch to feel the growth yourself. There is nothing in the world like self-experience. The more you do the more you learn. You should keep the focus on basics and not copy-paste stuff from other profiles. You can always take inspiration from others and create unique content.

Build Audience

It could be more challenging to follow all the things at the same time. One of the challenges is to create and understand your audience. On one side, you are building a profile with the growing network on the other side, you are building trust and connecting to loyal users of the platform. You should focus on building your own audience. It has clearly instructed you to focus on your profile and don’t waste time on other content. No deep learning, inspire yourself for content but don’t analyze other content. 


It is a good idea to engage followers with a positive mindset. You should not rely on each and every comment and never say thanks to each and every liker. Instead, choose or do this randomly for different content. Too much engagement will waste time on one side or on the other side it could lead to more vague engagement with followers.

Great Gift of Ignorance

You should ignore negative comments at the beginning because it’s a stupid idea. 10 thousand influencers made their debut on Instagram daily but few got success because they waste more time on other things than content building and learning.

Post Quality

Don’t post vulgar or abusive content to gain the attention of followers. You will not add new users but end up with a mess in the inbox. On the other side, you can post funny and zero vulgar content for kids. It’s important to have a positive impact on your profile. Most Influencers post low-quality content to gain new followers and end up losing previous followers as well.

Focus on 3 types of content on Instagram for long-term success. Most of the Influencers follow trending content types because of no clash between contents. You should always give preference to trending content over festive and original. When the festival comes, do post-festive content because that’s trending.