BrainTaza Team
In this article, you will learn about influencer, influencer marketing and type of influencer marketing. Further, you will learn about picking up the right influencer for your barnd and step by step process to work with influencers.
Influencer Marketing is the new marketing. According to Increditools, there are 40,000 influencers with 1 million followers and 100,000 influencers with 2 million followers.
What is influencer marketing?
Influencer marketing is the use of influencers to promote your brand. It’s a powerful tool that can help you to achieve remarkable results in all areas of your business.
Who is an influencer?
Influencers are people who have a large audience and are known for sharing content about a specific industry, product, or service.
They have the ability to reach millions of people, who are already interested in your brand or product.
Influencers can also be people who are passionate about a certain topic or product, such as fitness trainers or dog walkers.
Why Influencer Marketing?
Influencer marketing has been around for quite some time now.
The influencer marketing industry is growing at a rapid pace, with millions of dollars being invested in influencers each year.
Influencer marketing is one of the most cost-effective methods of reaching a large audience online.
Influencer marketing has been growing in popularity over the past few years as businesses have realized that it is an effective way to reach and engage new customers, build brand awareness, and increase sales.
But many marketers are still unsure how to use influencer marketing effectively and how best to harness its power.
In this definitive guide, we’ll show you how to leverage influencer marketing strategies across a wide range of industries, from fashion to travel and more. We will cover everything from
- Planning your influencer campaigns
- Choosing the right influencers
- How to contact or Influencers outreach
- Creating successful social media content
- Measuring the ROI of the efforts
According to Affable, there are 19 types of influencers based on counts & content.
Types of influencers based on counts
The most common reason for an influencer to be effective is because they have a large social media following. It’s really that simple.
| Influencers Type | Influencers Count | Fees/Post |
|---|---|---|
| Super Influencer | 10 million | $100,000-$10,00000 |
| Top Star | Over 2 million | $10,000-$20,000 |
| Megha | Over 1 million | $5,000 to $10,000 |
| Macro | 100k | $500 to $5,000 |
| Micro | 10k | $100 to $500 |
| Nano | 1k | $10 to $100 |
| Binary Type | Number of Inlfuencers | Price in USD |